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A Company with BIG Ambitions

At Or Tea?™, our mission is to promote a lifestyle where people enjoy healthier and happier lives through our delightful tea experience. Our brand name was inspired by the catch phrase, "Coffee Or Tea?". By removing "coffee" from the equation and retaining the question mark, we encourage consumers to make a conscious choice for a more enjoyable and healthful beverage option.

Hong Kong lady enjoying Or Tea

FROM
HONG KONG

European lady enjoying Or Tea

TO
EUROPE

The idea for Or Tea?™ was born in Hong Kong in 2010. Our journey began with an expedition to rural China, where we sought out the most exotic and representative Chinese teas to introduce to the Western world in a contemporary manner. On New Year's Day 2011, Or Tea?™ made its debut at Le Bon Marché in Paris.

In 2015, after five years of treating Or Tea?™ as a side project, we decided to officially bring our brand to the European market. We set up Or Tea Europe BV and our logistics center in the Netherlands, attended our first trade show in Belgium, and moved our production line to Germany. We evolved from selling only Chinese tea to becoming a premium specialty tea brand.

Rather Than Just Another Tea

In a world where teas on the shelves tend to be too much of a muchness, Or Tea?™ sets itself apart, daring to be different and not for the faint of heart. Drawing inspiration from Freddie Mercury's description of Queen in the movie Bohemian Rhapsody, we believe Or Tea?™ embodies a similar spirit for our customers:

"It's a rock and roll record, with the scale of opera, the pathos of Greek tragedy, the wit of Shakespeare, the unbridled joy of musical theater. -- It's a musical experience. Rather than just another record. Something for everyone, something that will make people feel it belongs to them. We'll mix genres, we'll cross boundaries, we'll speak in bloody tongues if we want to. There's no musical ghetto that can contain us. No one knows what Queen means because it doesn't mean one thing."

Or Tea?™ aims to be a unique and diverse experience, just as Queen defied categorization in the world of music.

Dream Our Little Dream

Our mission is to revolutionize tea drinking for the modern generation. Inspired by the ancient tradition of tea, Or Tea? aims to become a lifestyle brand for today's trendsetters. We don't just offer tea as a commodity; we strive to build a lasting brand for generations to come. In essence, we're working to 

make tea the new coffee!

The Tea Ladies

Our exceptional teas are crafted by a passionate and dedicated team who share a love for Or Tea?™'s rich history and modern flair. Each member brings unique skills and expertise, ensuring every cup is infused with art, humor, love, and positivity. Discover the talented individuals behind the scenes, revolutionizing tea drinking for the Modern Gen.

Allen Wong CEO

Allen Wong
Co-founder & CEO

Jacco Crezee Executive Director

Jacco Crezee
Co-founder & Executive Director

Mirjam Cieremans Account Manager Europe

Mirjam Cieremans
Sales & Account Manager (EU)

Gloria Leung Sales & Marketing

Gloria Leung
Director of Sales & Marketing
(APAC)

Wendy Wong Supply Chain

Wendy Wong
Director of Supply Chain

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