The Design
Designed to be seen. Created to be remembered.
Art that Gets Noticed.
Before they taste it, they see it.
Original commissioned contemporary art — colourful, witty and whimsical — gives every Or Tea? blend its own distinctive personality.
Because getting noticed is the first step to getting chosen.
Inspired by the familiar “Coffee or tea?”, we took coffee out of the equation — and turned what remained into our name.
That little ? matters. From the very first touchpoint, Or Tea? invites consumers to interact, be curious and discover what comes next.
A great brand shouldn't just introduce itself. It should start a conversation.
Every Design Tells a Story.
Getting noticed is only the beginning.
Behind every Or Tea? illustration is a character, a story and a little imagination — turning each blend into something consumers can discover, remember and talk about.
Because a story gives the product a life beyond the cup.
From Storytelling to Interaction.
GALLY CONNECT™*
The next chapter of Or Tea? storytelling brings our characters to life — turning packaging into an interactive experience.
SCAN — Scan the QR code
Directly from the Or Tea? product.
MEET — Meet the character
Our familiar Or Tea? characters come alive as talking avatars.
DISCOVER — Explore the tea
Hear the story and discover useful product information in a more engaging way.
*currently under development.