The Brand
Or Tea? isn’t just tea. It’s a lifestyle in a cup.
A Name that Starts a Conversation.
Most tea brands begin by telling you who they are.
We'd rather begin by asking you a question.
Inspired by the familiar “Coffee or tea?”, we took coffee out of the equation — and turned what remained into our name.
That little ? matters. From the very first touchpoint, Or Tea? invites consumers to interact, be curious and discover what comes next.
A great brand shouldn't just introduce itself. It should start a conversation.
Inspired by the familiar “Coffee or tea?”, we took coffee out of the equation — and turned what remained into our name.
That little ? matters. From the very first touchpoint, Or Tea? invites consumers to interact, be curious and discover what comes next.
A great brand shouldn't just introduce itself. It should start a conversation.
It's the era of Gen T.
Gen T isn't defined by age. It's defined by attitude.
Curious, expressive, open-minded and ready to experience tea differently.
What do we bring to Gen T?
OUR VOICE — Something to Connect With
Or Tea? has a personality and isn't afraid to show it. Through humour, storytelling and a distinctive point of view, we give consumers a brand they can connect with — not just another tea to drink.
UNIQUE EXPERIENCE — Something to Remember
From the name and colourful packaging to the flavours and stories inside, every touchpoint is designed to make discovering and drinking tea a little more interesting.
LASTING IMPRESSION — Something to Talk About
Whether discovered on a shelf, served at a table or received as a gift, Or Tea? is designed to stand out, spark conversation and stay in people's minds.
Or Tea? Brand Video
I AM • THEM